Custom Wheels & Tires
Where Style Meets Strength.
Wheels and tires set the tone before the engine ever starts. At Apex Custom Innovations, we offer a curated selection of custom wheels and tires chosen to elevate stance, improve performance, and complete the overall look of any build.
From rugged all-terrain and mud tires built for trail-focused trucks to performance rubber engineered for street-driven vehicles — every setup is carefully matched to your vehicle, your driving style, and your real-world conditions. Proper fitment isn’t optional here. It’s the standard we hold every wheel and tire install to, whether you’re running a 2-inch leveling kit or a full 6-inch suspension build.
You bring the build direction. We handle the sizing, the offsets, the sourcing, and the install.
Custom Wheels
Our wheel packages enhance stance, strength, and style with premium brands and precision fitment. Every set we install is selected to match your vehicle’s suspension setup, your intended use, and the overall visual direction of your build.
Forged, Flow-Formed, and Cast Options
Build real audiences using identity data, intent signals, and location behavior.
Aggressive Offsets and Wide Profiles for Lifted Builds
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Expert Fitment - No Rubbing, No Spacers, No Guessing
Reach real people across Display, Video, OTT, CTV, SEM, SEO and Social—only where your data shows they’re most likely to engage.
Installed and Torqued to Apex Standards
Connect your spend to real business outcomes—measuring conversions, store visits, and revenue, not just clicks.
Tires
At Apex, tires aren’t an afterthought — they’re the foundation of every build. The right tire makes the wheel look better, the suspension perform better, and the overall setup work the way it was intended. We carry a handpicked selection of premium all-terrain, mud terrain, and street performance options from the brands that hold up in real-world conditions.
Premium Brands - Nitto, Toyo, BFGoodrich, and more
Off-Road, Hybrid, and Street Performance Options
Build real audiences using identity data, intent signals, and location behavior.
Proper Sizing, Fitment, and Balance for Lifted Setups
Build real audiences using identity data, intent signals, and location behavior.
Expert Recommendations Based on Use and Terrain
Reach real people across Display, Video, OTT, CTV, SEM, SEO and Social—only where your data shows they’re most likely to engage.
Built for Performance, Grip, and Longevity
Connect your spend to real business outcomes—measuring conversions, store visits, and revenue, not just clicks.
Ready to Customize Your Ride?
Wheel and tire upgrades are most impactful as part of a complete build. These services are commonly combined for the best result.
Suspension Lift Kits — Lift height and tire size go hand in hand. We handle both — so the wheel, tire, and suspension are all spec’d together from the start.
Apex Armor™ Exterior Coating — A lifted truck or Jeep on a fresh set of wheels, finished in Apex Armor™, is a complete build. Proprietary coating, custom color, battle-ready exterior.
Paint Protection Film (PPF) — Protect the rocker panels and leading edges from the rock chips and debris your new tires kick up. XPEL-certified installation.
Accessories — Bumpers, lighting, and bolt-on upgrades that complete the build once the wheels and tires are dialed in.
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Frequently asked Questions
Get answers to common questions about wheel sizes, tire fitment, offsets, and performance options. Learn what works best for your vehicle and how the right setup improves handling, ride quality, and overall style.
Fitment is the foundation — bolt pattern, hub bore, offset, and backspacing all have to be right before anything else matters. Beyond that, you’ll want to think about tire size compatibility with your suspension setup, load rating for your vehicle’s weight and use, and how the overall package will perform on the roads and terrain you actually drive. We walk through all of it during your consultation so nothing gets missed.
Sometimes. If you’re swapping to wheels of the same diameter and width with a matching offset, your existing tires may transfer over. But if you’re changing wheel diameter, going wider, or moving to a different offset — you’ll likely need new tires to match the new setup and maintain proper handling and speedometer accuracy. We’ll let you know upfront.
Plus-sizing means increasing wheel diameter while keeping the overall tire diameter roughly the same — achieved by running a lower-profile tire. It can sharpen handling and give a more aggressive look, but it also reduces sidewall height, which means a firmer ride and less cushion against potholes and curbs. It’s a tradeoff worth understanding before committing, and one we’ll walk you through based on your specific setup.
When a lift or lowering kit is already in place, fitment tolerances get tighter. We check clearance, offset, brake compatibility, and how the new setup interacts with your existing suspension geometry before anything goes on the vehicle. Getting this right from the start prevents rubbing, alignment issues, and premature tire wear down the road.
Not automatically. Quality parts, properly installed, generally preserve resale value — and in the custom truck and Jeep market, the right wheel and tire package can actually add to it. Where issues arise is with poor fitment, cheap components, or setups that ignore OEM specs. We install to manufacturer tolerances and document everything so you’re covered.